My target audience is children between the ages of 6 and 12, and adults who work with children such as parents and teachers. I want to aim my campaign at these groups because children of that age are conscious of what they are eating and start to question at this age. My aim is to make them question their lifestyle and try to improve it. Parents are really the only ones that can help them achieve this, by providing food that is healthy for them to eat, such as fruit and vegetables, and getting them to get out of the house and exercise more. Also, teachers can educate children about the benefits of keeping a healthy diet and lifestyle, and the dangers of not doing this.
I am therefore trying to attract different demographic groups.
(on demo. psycho. + vals)
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